City of Graz; Photo by Josh Hild on Unsplash

Why governmental organisations need content strategy

These are the first steps for a brand-driven strategy.

How content strategy can help

“Planning for the creation, aggregation, and governance of content that’s useful, usable, and appropriate in an experience.”

Five steps to brand success

Step 1: Message architecture

Example of message architecture consisting of adjectivess
Example of message architecture consisting of adjectivess
Example of a message architecture

Step 2: Content audit

Spreadsheet of a content audit
Spreadsheet of a content audit
Example of a content audit

Step 3: Content types

Step 4: Content model

Example of contend model, © Key Pointe Consulting Inc.

Step 5: Editorial guidelines and calendar

Example of editorial guidelines

Journalist | content strategist |📍Vienna, austria https://www.torial.com/birgit.samer

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