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Why content marketing is (not) the new SEO

And how their interplay can be beneficial

“Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing high quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus, your content will naturally get shared on Twitter, Facebook, Google+ and Pinterest.”

Behind superficial benefits

“Of course, content marketing and SEO can cross-fertilise each other. But content marketing does not necessarily make SEO easier”.

According to Keim there are especially two SEO topics which are not correctly presented in relation to content marketing:

“From a higher-level perspective, textual optimization can usually be referred to as SEO basics — i.e. the basis for SEO success.”

“Keyword targeting (i.e. the targeted placement of certain keywords in relevant elements) shows the search engines what the content is about, but other factors are necessary for the push to the top positions, such as Link power, domain authority, etc. important”.

“Links just come by in the rarest of cases. Unfortunately, the reason for this can also be found in search engine optimization itself.”

How content SEO and content marketing play together

“The crux of the problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, blend.”

Journalist | content strategist |📍Vienna, austria

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