Photo by "My Life Through A Lens" on Unsplash

Gain trust or shut up

How a community develops and stays alive

1. Trust is a prerequisite

“Customer trust is crucial to running a successful business.”

2. Give community members what they want and need

“People might have a variety of needs, but you should try to figure out what those top three scenarios are and answer those first, as fast as you can.”

3. Borrow trust

“When people see that other parents from a group they belong to or respect have used a sitter, that’s compelling information.”

“The more positive comments are published, the more likely their readers will gain a positive opinion of a company”.

4. Growth is not everything

“It’s important to track your members’ sense of community. A community can have a good level of growth and high levels of engagement but fail to develop relationships between members.”

Journalist | content strategist |📍Vienna, austria

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