Photo by David Travis on Unsplash

Five steps to put yourself in the shoes of your user

Or: Why the feelings and needs of your readers are not automatically what you have decided for them.

“A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make”.

Be aware of your biases

User research through thinking aloud test

“In a thinking aloud test, you ask test participants to use the system while continuously thinking out loud — that is, simply verbalizing their thoughts as they move through the user interface”.

“Simple usability tests where users think out loud are cheap, robust, flexible, and easy to learn. Thinking aloud should be the first tool in your UX toolbox, even though it entails some risks and doesn’t solve all problems.” — Jakob Nielsen

Thinking aloud in five steps

Step 1: Preparation

Step 2: Introduction

Step 3: Test

Step 4: Analysis

Step 5: Report

Journalist | content strategist |📍Vienna, austria

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