There are so many great stories hidden in data. Tell them in an understandable and visually appealing way. — You’ve got lots of interesting data and want to share it with your audiences in a way they can consume it easily and it understand it? You don’t have to be a designer or coder in order to turn your data into some visually appealing graphs. …

These are the first steps for a brand-driven strategy. — Especially times of Corona, people are looking for credible information. Governmental organisations should play an important role here — and they need to be identified as a brand. That’s what I learned during my master’s program “Content Strategy” at FH Joanneum. …

Advice from an employee in a governmental organisation and previous journalist — We are all pretty sick off the pandemic and dream our lives before corona back. Me too, although — or even because I deal with the pandemic in my daily work. I’m working in the department of external communications of the city of Graz. Communication about measures against the pandemic…

How a community develops and stays alive — Communities are more or less part of my job. That’s why I pretty enjoyed the lectures about community management in my master’s program Content Strategy at the FH JOANNEUM — as well as reading through sources about the subject. …

How reflection in-action works for my posts. — Reflect the writing of one of your posts in-action. That was the task I got assigned in my “content strategy” master study programme at FH Joanneum. I have to admit, I felt a bit uncomfortable with it at the beginning. What’s the benefit for everyone except my university teacher (sorry…

And how their interplay can be beneficial — Is SEO the new content marketing? That question arose most frequently during my research for the “Content marketing” lecture of my “content strategy” master study programme at FH Joanneum. “Why Content Marketing is the New SEO” was the headline of the first article I came upon my research for the…

Or: Why the feelings and needs of your readers are not automatically what you have decided for them. — Bias is all around us. That’s one important learning of my master’s program Content Strategy at the FH JOANNEUM. In my “User research course” it was all about this topic and how to create a good user experience. In my daily, stressful work as a journalist deep reflection often comes…

You have more than one channel for your editorial product and don’t know how to bring them together? Learn how online and TV can play together in a harmonic and benefical way. — Content strategy can be a though topic for journalistic products. I also made this experience during my master’s program Content Strategy at the FH JOANNEUM. I had to write a project work and developed a content strategy — for two editorial products. …