Open in app

Sign In

Write

Sign In

Birgit Samer
Birgit Samer

6 Followers

Home

About

Sep 17, 2021

Why tabloid journalism is all about campaigning

And how they benefit from content strategy — What are the commonalities and differences between journalism and public relations? It’s a frequently asked question. And the boundary between those two can be tiny. How tiny this boundary can be at least in tabloid journalism, I experienced myself. I worked a few months for “Kronen Zeitung”, Austria’s biggest newspaper…

Journalism

3 min read

Why tabloid journalism is all about campaigning
Why tabloid journalism is all about campaigning
Journalism

3 min read


Sep 16, 2021

How to visualize your data in an attractive way with Flourish

There are so many great stories hidden in data. Tell them in an understandable and visually appealing way. — You’ve got lots of interesting data and want to share it with your audiences in a way they can consume it easily and it understand it? You don’t have to be a designer or coder in order to turn your data into some visually appealing graphs. …

Data Journalism

5 min read

How to visualize your data in an attractive way with Flourish
How to visualize your data in an attractive way with Flourish
Data Journalism

5 min read


Apr 5, 2021

Why governmental organisations need content strategy

These are the first steps for a brand-driven strategy. — Especially times of Corona, people are looking for credible information. Governmental organisations should play an important role here — and they need to be identified as a brand. That’s what I learned during my master’s program “Content Strategy” at FH Joanneum. …

Content Strategy

5 min read

Why governmental organisations need content strategy
Why governmental organisations need content strategy
Content Strategy

5 min read


Feb 1, 2021

5 working life hacks for corona communication

Advice from an employee in a governmental organisation and previous journalist — We are all pretty sick off the pandemic and dream our lives before corona back. Me too, although — or even because I deal with the pandemic in my daily work. I’m working in the department of external communications of the city of Graz. Communication about measures against the pandemic…

Corona

5 min read

5 working life hacks for corona communication
5 working life hacks for corona communication
Corona

5 min read


Jan 30, 2021

Gain trust or shut up

How a community develops and stays alive — Communities are more or less part of my job. That’s why I pretty enjoyed the lectures about community management in my master’s program Content Strategy at the FH JOANNEUM — as well as reading through sources about the subject. …

Community Engagement

5 min read

Gain trust or shut up
Gain trust or shut up
Community Engagement

5 min read


Nov 30, 2020

Writing about writing

How reflection in-action works for my posts. — Reflect the writing of one of your posts in-action. That was the task I got assigned in my “content strategy” master study programme at FH Joanneum. I have to admit, I felt a bit uncomfortable with it at the beginning. What’s the benefit for everyone except my university teacher (sorry…

Writing

3 min read

Writing about writing
Writing about writing
Writing

3 min read


Nov 23, 2020

Why content marketing is (not) the new SEO

And how their interplay can be beneficial — Is SEO the new content marketing? That question arose most frequently during my research for the “Content marketing” lecture of my “content strategy” master study programme at FH Joanneum. “Why Content Marketing is the New SEO” was the headline of the first article I came upon my research for the…

Content Marketing

4 min read

Why content marketing is (not) the new SEO
Why content marketing is (not) the new SEO
Content Marketing

4 min read


Aug 16, 2020

How to make your website mobile accessible

It’s not rocket science. You can already get good results and break barriers with just a few basics. — There are 1.1 billion people with disabilities living on the planet. Before the lecture “Accessibility & Multi Screen Design” by Eric Eggert in my master’s program Content Strategy at the FH JOANNEUM I had no idea about this number. And: Accessibility of the web matters to all of us. Disabilities…

Mobile Accessibility

7 min read

How to make your website mobile accessible
How to make your website mobile accessible
Mobile Accessibility

7 min read


Jul 12, 2020

Five steps to put yourself in the shoes of your user

Or: Why the feelings and needs of your readers are not automatically what you have decided for them. — Bias is all around us. That’s one important learning of my master’s program Content Strategy at the FH JOANNEUM. In my “User research course” it was all about this topic and how to create a good user experience. In my daily, stressful work as a journalist deep reflection often comes…

User Research

5 min read

Five steps to put yourself in the shoes of your user
Five steps to put yourself in the shoes of your user
User Research

5 min read


May 18, 2020

How to develop a journalistic crossmedia content strategy

You have more than one channel for your editorial product and don’t know how to bring them together? Learn how online and TV can play together in a harmonic and benefical way. — Content strategy can be a though topic for journalistic products. I also made this experience during my master’s program Content Strategy at the FH JOANNEUM. I had to write a project work and developed a content strategy — for two editorial products. …

Journalism

5 min read

How to develop a journalistic crossmedia content strategy
How to develop a journalistic crossmedia content strategy
Journalism

5 min read

Birgit Samer

Birgit Samer

6 Followers

Journalist | content strategist |📍Vienna, austria https://www.torial.com/birgit.samer

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams